Community over Audience: Measurable ROI & CQLs | Ep. 30 w/Yurii Lazaruk (Community ROI)
Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact on support, product, marketing, and sales—including Community-Qualified Leads that move members into the right offer at the right time. We get into avoiding “fandom” traps, when to build audience first, why intentional facilitation matters, and a simple habit to start today: one real conversation a day.
You’ll learn:
- How to design for member-to-member connection (not just broadcasts)
- Metrics that matter: ticket deflection, feature input/beta, UGC/advocacy, CQLs tied to revenue
- When audience precedes community—and the role of a community manager
- Tactics to avoid echo chambers and spark diverse, useful dialogue (ask better questions)
- A practical cadence founders can sustain without burnout
Connect with Yurii
• Email: yuralazaruk@gmail.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
