All Episodes
Displaying 1 - 20 of 31 in total
Community over Audience: Measurable ROI & CQLs | Ep. 30 w/Yurii Lazaruk (Community ROI)
Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact...
Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)
Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, sho...
Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)
E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC...
Community over Clicks: Women, Talent & Real Influence | Ep. 27 w/Shraddha Varma (Fuzia)
Community isn’t a channel—it’s an operating system. Shraddha Varma, Co-Founder of Fuzia, shares how a women-centered platform turns creators into contributors, and con...
Credibility over Clout: Books, Wine & BS-Free Marketing | Ep. 26 w/Megumi Calver (Merobebe)
Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use boo...
Building a Global VA Agency Without Ads | Ep. 25 w/Utsav Nagori (DynaPro Global)
What if you could build a thriving global business — without spending a dime on ads?In this episode of Is Anything Real in Paid Advertising?, Utsav Nagori, Founder of ...
Stop the Ad Addiction | Ep. 24 w/Jared Tang (Gaggle Social)
Tired of chasing clicks and conversions that don’t convert?In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Jared Tang, Fou...
Scrappy ABM, Real Results: Building Pipeline Without Paid Ads | Ep. 23 w/Mason Cosby (Scrappy ABM)
What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy?In this episode, Mason Cosby, CEO ...
EQ, Resilience & Real Influence | Ep. 22 w/Chuck Garcia (Climb Leadership International)
It's time for another Exclusive Drop you don't want to miss!Leadership isn’t forged at the summit: it’s forged in the storm.In this powerful conversation, Chuck Garcia...
Fix Your Bank. Scale Your Ads. | Ep. 21 w/Alex Steele (Opal)
In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Alex Steele, Founder & CEO of Opal, to unpack how agencies can unlock grow...
Narrative Power in a Noisy World | Ep. 20 w/MK McGowan (MK McGowan Studios)
In a world where ads fight for attention and algorithms dictate visibility, one thing still cuts through the noise: storytelling.In this episode of Is Anything Real in...
Filtering Noise with AI: Authentic Growth & Real Connections | Ep. 19 w/ Joe Apfelbaum (evyAI)
AI in sales and marketing isn’t about replacing people: it’s about amplifying them.In this episode of Is Anything Real in Paid Advertising?, I sit down with Joe Apfelb...
CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)
Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple at...
Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)
Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 mo...
The Future of AI & Creativity | Ep. 16 (Exclusive Drop) w/ Mike Todasco (SDSU, Ex-PayPal)
The AI wave is reshaping industries faster than most leaders can process. Few people have navigated it from as many angles as Mike Todasco, former Head of Innovation ...
AI That Actually Delivers: Clarity Before Paid Ads | Ep. 15 with Vinod Kumar (Syntheum AI)
AI that actually delivers.Vinod Kumar, CEO & Co-Founder of Syntheum AI, joins host Adam W. Barney to talk about clarity, discipline, and why most brands chase paid ads...
Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)
Forget vanity metrics. Noel Geer, CEO & Founder of Connected Interactive, joins host Adam W. Barney to reveal why most brands are wasting money chasing CPMs and ROAS.....
How Fuzia Built a 10M+ Community That Actually Converts | Ep. 13 with Priyanka Mishra (Fuzia Talent)
Forget paid tricks. Priyanka Mishra, Business Head of Fuzia Talent, joins host Adam W. Barney to break down how she scaled a global, women-led platform to over 10 mill...
Strategy Over Shortcuts: Small Biz Growth That Lasts | Ep. 12 w/Lucy Wang (Pocketflows)
“AI without strategy is chaos.”Lucy Wang, Co-Founder & CEO of Pocketflows, joins me for a straight-talking breakdown of what’s real in small business marketing today. ...
Data That Cuts Through the Noise | Ep. 11 with Ryan Stevens (Digital Reference)
Too many agencies are drowning clients in dashboards, vanity metrics, and pretty charts that don’t move the needle. Ryan Stevens is here to burn that to the ground.In ...
