Credibility over Clout: Books, Wine & BS-Free Marketing | Ep. 26 w/Megumi Calver (Merobebe)
Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use books as credibility engines, why she built Merobebe to champion women winemakers, and the narrow moments when paid ads are worth it—after audience and offer are dialed.
You’ll learn:
- The difference between “bestseller” clout and durable credibility
- How to grow a thriving community without relying on paid ads
- Wine-world lessons for marketers: language, labels, and transparency
- A pragmatic framework for ads when budgets are tight
- Why genuine hospitality outperforms dashboards
Connect with Megumi
• Merobebe: https://www.merobebe.com/
• LinkedIn: https://www.linkedin.com/in/megumicalver/
• Email: megumi@merobebe.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
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Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
