CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)
Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.
In this episode, you’ll learn:
- How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
- “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
- Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
- How agencies white-label CRM services to protect LTV, conversion, and retention.
Connect with Jason
- LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
- Cultivize: https://cultivize.com/
Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/
Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
