Fix Your Bank. Scale Your Ads. | Ep. 21 w/Alex Steele (Opal)
In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Alex Steele, Founder & CEO of Opal, to unpack how agencies can unlock growth by rethinking how they bank.
💡 Alex shares the story of building Opal — the fintech platform redefining how ad agencies and creators manage cash flow and credit.
From partnering with Visa to solving the agency payment bottleneck, this conversation gets real about money, momentum, and the systems that fuel scale.
We cover:
🏦 Why traditional banks don’t understand agency business models
💳 How Opal is modernizing cash flow for ad-driven companies
🚀 Why scaling starts with better financial systems — not just better ads
🧩 How to build tools and partnerships that grow with you
🎙 Host: Adam W. Barney
💼 Guest: Alex Steele, Founder of Opal | a@getopal.co
🔥 Fix your foundation. Scale smarter.
Subscribe for more episodes of Is Anything Real in Paid Advertising? — where we unpack what’s real in marketing, growth, and leadership.
Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
