What’s actually working in marketing — and what’s just noise?

Hosted by Adam W. Barney, author of Make Your Own Glass Half Full, and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works.

From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success — not vanity metrics. Together, they unpack the systems, creativity, and human energy behind $100M+ in advertising experience, real campaigns, and the lessons learned along the way.

🎧 No fluff. No funnels. Just what’s real — and how to scale smarter.

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Latest Episodes

Scrappy ABM, Real Results: Building Pipeline Without Paid Ads | Ep. 23 w/Mason Cosby (Scrappy ABM)

What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy?In this episode, Mason Cosby, CEO ...

EQ, Resilience & Real Influence | Ep. 22 w/Chuck Garcia (Climb Leadership International)

It's time for another Exclusive Drop you don't want to miss!Leadership isn’t forged at the summit: it’s forged in the storm.In this powerful conversation, Chuck Garcia...

Fix Your Bank. Scale Your Ads. | Ep. 21 w/Alex Steele (Opal)

In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Alex Steele, Founder & CEO of Opal, to unpack how agencies can unlock grow...

Narrative Power in a Noisy World | Ep. 20 w/MK McGowan (MK McGowan Studios)

In a world where ads fight for attention and algorithms dictate visibility, one thing still cuts through the noise: storytelling.In this episode of Is Anything Real in...

Filtering Noise with AI: Authentic Growth & Real Connections | Ep. 19 w/ Joe Apfelbaum (evyAI)

AI in sales and marketing isn’t about replacing people: it’s about amplifying them.In this episode of Is Anything Real in Paid Advertising?, I sit down with Joe Apfelb...

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