What’s actually working in marketing — and what’s just noise?

Hosted by Adam W. Barney, author of Make Your Own Glass Half Full, and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works.

From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success — not vanity metrics. Together, they unpack the systems, creativity, and human energy behind $100M+ in advertising experience, real campaigns, and the lessons learned along the way.

🎧 No fluff. No funnels. Just what’s real — and how to scale smarter.

Ready to install your Energy-Driven Leadership OS?

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Latest Episodes

Community over Audience: Measurable ROI & CQLs | Ep. 30 w/Yurii Lazaruk (Community ROI)

Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact...

Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)

Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, sho...

Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)

E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC...

Community over Clicks: Women, Talent & Real Influence | Ep. 27 w/Shraddha Varma (Fuzia)

Community isn’t a channel—it’s an operating system. Shraddha Varma, Co-Founder of Fuzia, shares how a women-centered platform turns creators into contributors, and con...

Credibility over Clout: Books, Wine & BS-Free Marketing | Ep. 26 w/Megumi Calver (Merobebe)

Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use boo...

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