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Latest Episodes
Community over Audience: Measurable ROI & CQLs | Ep. 30 w/Yurii Lazaruk (Community ROI)
Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact...
Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)
Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, sho...
Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)
E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC...
Community over Clicks: Women, Talent & Real Influence | Ep. 27 w/Shraddha Varma (Fuzia)
Community isn’t a channel—it’s an operating system. Shraddha Varma, Co-Founder of Fuzia, shares how a women-centered platform turns creators into contributors, and con...
Credibility over Clout: Books, Wine & BS-Free Marketing | Ep. 26 w/Megumi Calver (Merobebe)
Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use boo...
