Break the Agency Mold: Right-Sized Teams, Real Results | Ep. 31 w/Jamie Read (BriteBirch)
Agency polish without agency baggage. Jamie Read unpacks how BriteBirch Collective builds project-led, specialist teams that scale up or down fast, why fractional talent creates anti-fragile organizations, and how the commoditization of paid media plus AI content noise makes earned, community-driven attention the smartest bet. We also cover earned-first launches with $0 ad spend, BriteBirch’s BriteStart community for freelancers, and a simple practice for better creative decisions: seek perspective on purpose.
You’ll learn:
- The “freelance collective” operating system (assemble specialists → deliver → unplug)
- Fractional staffing vs. six-month hires (speed, expertise, flexibility)
- When paid helps, when it adds to noise, and how AI should (and shouldn’t) be used
- Earned attention plays: PR, timely cultural moments, and community building
- A perspective-seeking workflow to reduce brand risk and improve creative quality
Connect with Jamie
• BriteBirch Collective: https://britebirch.com/
• BriteStart Community: https://britestart-community.circle.so/
• BriteStart Community: https://britestart-community.circle.so/
• LinkedIn: https://www.linkedin.com/in/iamjamieread/
• Email: jamie.read@britebirch.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Unpacking real. Ditching noise.
Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
