Ep. 05: Creative Metrics, Messaging Clarity, & Creator Grit - A Real Talk with Nuria Garcia
Nuria Garcia of NbN Marketing joins me for a raw dive into the behind-the-scenes reality of creator-led growth. From ad platform bias to client miseducation, this episode unpacks the truth about scaling creative work with integrity, even when it gets messy.
We cover:
- The hidden constraints behind Meta Ads and TikTok
- What Nuria does when client scripts kill performance
- Why real storytelling still wins in 2025
- Building an agency while creating content for 3M+ views
🔗 Learn more about Nuria’s work: https://www.linkedin.com/company/nbnmarketing/
🎧 Subscribe to the podcast: https://isanythingrealinpaidadvertising.adamwbarney.com
Creators and Guests
Host
Adam W. Barney
Adam W. Barney is an energy coach, strategist, and author helping leaders and founders stay energized, build impact, and scale with optimism. He hosts “Is Anything Real in Paid Advertising?” to unpack what’s working (and what’s just noise) in the agency world.
